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Senior PPC Executive (French/English)
IVC Evidensia UK, Keynsham, South West
Discipline: Marketing
Full Time
Competitive
About IVC Evidensia
Healthy animals and happy owners – that’s the goal.
We are IVC Evidensia, and we are on a mission to build the world’s best veterinary group. Investing in people, premises and processes, we deliver outstanding care in around 2,500 locations globally.
Main Purpose of the role
As Senior PPC Executive in the Group Acquisition Team you will be responsible for developing and implementing paid search campaign strategies that aim to sustainably and efficiently drive commercial growth through new customer acquisition and driving existing customer engagement across a variety a markets, primarily in Canada.
What you'll do
Develops and executes a robust paid digital strategy that meets aggressive commercial targets and optimises performance and budget spend across our key markets
You will be responsible for working with the local marketing teams to define and deliver paid channel strategies that deliver their growth plans and objectives
Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS
Targeting selected groups through keyword and audience research showing the right message to the right person at the right time and ensuring we’re GDPR-compliant
You will take ownership of reporting on campaigns and provide accurate weekly, monthly, and ad hoc reporting, including commentary and recommendations.
Analyse performance and provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search
Write compelling ad copy and make creative copy suggestions for localised search
Competitor monitoring/reporting and putting together plans to stand out in the crowd
About you
You could come from either the agency or client side to be considered for this role, but you must have a solid track record of results that have delivered business growth
Strong experience and knowledge of analytics tools, such as Google Analytics
Advanced knowledge of PPC and paid social activity
Numerically minded with strong Excel skills and the ability to capture relevant data to use in decision-making and reporting
Proven experience of being in a digital role and possess solid digital knowledge and ability to achieve KPIs
You must be ambitious and driven to achieve personal and business goals.
Ability to work alone or as part of a team
Speak French fluently
Excellent written and verbal communication skills with the ability to comfortably speak in front of large groups of people
An impeccable eye for detail
Excellent self-motivation, timekeeping & organisational skills
Outstanding relationship management skills to confidently work with a variety of stakeholders, communicating appropriately to different audiences
Strong project management skills with the ability to multitask and prioritize across several projects and a large number of varied projects
Professional, polite manner
Good knowledge of Microsoft Word, Excel & PowerPoint
In return, you will benefit from:
26 days holiday, plus bank holidays
Discretionary Bonus
Discounted staff pet care
Company pension
Single Private Healthcare
Family-Friendly policies
EAP and supportive well-being programmes
Following receipt of your application, you will be contacted by one of our experienced recruitment team.
At IVC Evidensia we are a committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.
IVC Evidensia UK
IVC Evidensia, The Chocolate Factory, Keynsham, BS31 2AU, United Kingdom
Any questions before applying?
Speak to Danielle Hughes from our recruitment team who would be happy to help you with any questions you have before applying for this role.