Back
Apply
Apply
Senior Customer Analyst
IVC Evidensia UK, Keynsham, South West
Discipline: Marketing
Full Time
Completive
About us
IVC Evidensia is Europe’s largest provider of animal care. We’re a business of around 40,000 vets, vet nurses, specialists and support staff, with around 2,500 locations in 20 countries. We are collectively dedicated to our purpose of Healthy Animals, Happy Owners and guided by our values:
About the role
You will be joining a new, exciting, and fast-moving Insight & Analytics team within the Group Acquisition & Analytics department. Our primary roles is to improve the understanding, measurement, and optimisation of new customer acquisition through digital marketing.
As Senior Customer Analyst, you will promote the voice of the customer, always considering how our projects and initiatives impact the customer and discovering what we can do to contribute to, and better recognise their lifetime value. Equally important is your expert comprehension of digital marketing data sources, data processing, and analytics. The business relies on sophisticated AB testing to choose between important marketing recommendations, and this is another area where you will be integral. In short, we’re looking for a data and analytics superstar with a proven track record of applying those skills effectively in digital marketing.
What skills do we look for in our Senior Customer Analysts
Excellent analytical skills, from ascertaining and sourcing relevant datasets, to building an analytical process, and ultimately delivering findings in written format or presentation
High proficiency of how to use and explore data generated by Google Ads, Google Search Console, GA4
Confident in all aspects of Google BigQuery, but particularly crafting complex, multiple CTE, queries
Comfortable with sophisticated AB testing, from quick tactical tests, to developing extensive frameworks for larger-scale marketing conclusions
Power BI expertise (including DAX, time intelligence, complex data models, parameter fields, scheduling, and working with multiple source types)
Comfortable sorting through huge quantities of data to find the nuggets that will really matter to the business
Experienced in writing R/Python, and SQL scripts from scratch
Educated to degree level in a relevant mathematical or adjacent discipline
Ideal additional skills:
Able to navigate a large, multinational organisation, with a view to maximise collaboration, minimise duplication, and improve practices wherever possible
Machine learning including application to customer segmentation
Experience building data pipelines Although this is not an Engineering role, a working knowledge of the formal pipeline process is valuable
Familiar with sourcing and processing Google Reviews and NPS data
Practical Google Tag Manager knowledge
Ecommerce experience
Desirable:
Experience in working in a subscription-based or ecommerce service business is advantageous but not essential
Experience in the veterinary profession or pet-related industries desirable but not essential
Loving pets is quite important!
What We Offer:
At IVC Evidensia we recognise that our people are fundamental to the success of our business. Investing in our people, premises and processes is at the heart of what we do. In addition to a competitive base salary, you will benefit from
Work-life balance
Remote working with occasional travel to practices
26 days annual leave
Pension
Discretionary Bonus
Discounted staff pet care
Free Parking available at Head Office
Initiatives focused on employee wellbeing
At IVC Evidensia we are a committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.
IVC Evidensia UK
IVC Evidensia, The Chocolate Factory, Keynsham, BS31 2AU, United Kingdom
At IVC Evidensia we are a committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.
Any questions before applying?
Speak to Danielle Hughes from our recruitment team who would be happy to help you with any questions you have before applying for this role.