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Develop and execute a robust paid digital strategy that meets commercial targets and optimises performance and budget. You will be responsible for working with the marketing teams to define and deliver paid channel campaigns that deliver their growth plans and objectives. Creating, developing & implementing effective long and short term paid search strategies at the agreed ROAS. Build and optimise a robust keyword strategy to meet volume targets but eliminate wasteful spending. Take ownership of reporting on campaigns and provide accurate weekly, monthly and ad hoc reporting, including commentary and recommendations. Analyse performance and provide recommendations and execute strategies for keyword opportunities, campaign structuring, and other facets of paid search. Develop and execute paid social (meta) campaigns that meet commercial targets. Write compelling ad copy and make creative copy suggestions for localised search.
Advanced knowledge of PPC (Google & Microsoft) and paid social activity (Meta) Strong experience and knowledge with analytics tools, such as Power BI & GA4 Numerically minded with strong excel skills and the ability to capture relevant data to use in decision-making and reporting. Proven experience of being in a digital role and possess solid digital knowledge and ability to achieve KPIs You must be ambitious and driven to achieve personal and business goals Ability to work alone and part of a team Excellent written and verbal communication skills with the ability to comfortably speak in front of groups of people An impeccable eye for detail Excellent self-motivation, timekeeping and organisational skills Outstanding relationship management skills to confidently work with a variety of stakeholders. Communicating appropriately to difference audiences Strong project management skills with the ability to multitask and prioritise across several projects.
26 days annual leave Pension Discretionary Bonus Discounted staff pet care Free Parking available at Head Office Initiatives focused on employee wellbeing
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About Us
Healthy animals and happy owners – that’s the goal.
IVC Evidensia is proud to be one of the world’s leading veterinary care providers based in 20 different countries. IVC Evidensia has revenues of over £3.4bn and network of more than 2,400 sites, including first opinion clinics, hospitals and out-of-hour centres and a number of pet crematoria and other ancillary businesses. IVC Evidensia operates a high growth model, typically looking to acquire around 300 sites a year across all countries.
Main Purpose of the role
As senior PPC executive in the group Acquisition team you will be responsible for developing and implementing paid search campaign strategies that efficiently drive commercial growth through new customer acquisition across a variety of markets, primarily out-of-hours and emergency vet appointments.
What You'll do
About You
Agency or in-house to be considered for this role, but you must have a solid track record of results that have delivered business growth.
What We Offer
At IVC Evidensia we recognise that our people are fundamental to the success of our business. Investing in our people, premises and processes is at the heart of what we do. In addition to a competitive base salary, you will benefit from:
Following receipt of your application, you will be contacted by one of our experienced hire recruitment team.
At IVC Evidensia we are a committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.
IVC Evidensia UK
IVC Evidensia, The Chocolate Factory, Keynsham, BS31 2AU, United Kingdom
At IVC Evidensia we are a committed to Diversity, Equality, Inclusion and Belonging, we are keen to hear from candidates from all minority and diverse groups. As a Disability Confident Employer, we are keen to hear from candidates with disabilities and long-term health conditions and would be happy to discuss any reasonable adjustments needed during the recruitment process.
Any questions before applying?
Speak to Danielle Hughes from our recruitment team who would be happy to help you with any questions you have before applying for this role.